In 1913, Prada in Milan, Italy, the first downtown boutiques of prada was founded, founder Mario · Prada (Mario Prada) designed superior quality, stylish products, such as handbags, luggage, leather accessories and Cosmetic Case. Which is almost inspirated from royalty and high society of the love and pursuit. Today, this boutique still appeal to the upper class in Italy, and keep enjoying a high reputation and prestige, Prada products has been regarded as representactive of this which shows the values embodied in the extraordinary life
5.The insteresting tips of A & F (Abercrombie & Fitch) clot is that the design concepts are changing every quarter . A & F ads are all young people who is like music, sports and other fashionable things,therefore, they are the target customer who can perform connotations of A & F clothing. In fact, the cool element in A&F dress is not inborn, In 1982, David Ebeikelong ,Hockey jerseys; creat a company which has the same name as the person’s-David Abercrombie in New York, this company is open to r the wealthy class, providing hunting, fishing and other outdoor activities, clothing suppliers.
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