Although market share view, Nike remains eldest, but Adidas brand then been international sports events dominant position. Olympics, World Cup and Champions Cup this world three tournament are Adidas traditional turf, Nike difficult enter only playing "guerrilla." 2008, will Adidas hand Olympics 80 year. Wholesale women shoes With Beijing Olympics approaching, Asia especially China is Adidas coming years focus. Adidas Group CEO Herbert • Hainer said: "Our goal very clear: 2008, Adidas must strive become China domestic largest movement brand; while 2010, Adi Das to become Asia first brand! "
For is gradually entering good "Competitive State" Adidas Group they expect Yao + Olympics portfolio will become Adidas Group in China a inflexion, However this not easy after all sports two giant merger Germany and U.S. merger, conflict and friction interests power struggle impossible evade. How will they efforts to achieve this goal, "successful marketing" reporter interviewed Adidas Greater China Managing Bo Wenkang, Reebok International Limited President and CEO Paul • Harrington, Reebok China total manager Zheng Jie.
"V-MARKETING Successful Marketing": Adidas is German company, Reebok is U.S. companies. Combined two companies cultural integration there difficulties?
Bo Wenkang: If is culture words to describe Womens shoes then too concise some. Because Adidas is a global company, it both Germany culture there France culture also Asia culture. We do is in sports product field explore market Therefore either from Adidas or Reebok perspective, we want to win. This is our common belief. From this perspective can anastomosis can come together.
"V-MARKETING Successful Marketing": Adidas acquisitions Reebok after two brand keep pace or prominent a, weakening a?
Zheng Jie: We're integrate itself no lies a brand go alternative another brand or weakened another brand. Contrary, our aim let the two brand their different areas can continue stronger. We Group spent quite to promote Reebok in China. Course Adidas in China also occupy a very front position is 2008 Olympic sponsor. Women’s shoes Adi also own strategy to promote it in China. So both brands from consumers perspective or two independent brands enjoy different characteristics.